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Live.Give.Save. wins Ignite Cup

Four southern Minnesota entrepreneurs pitched their businesses to judges at the second annual Ignite Cup business competition. The winner, Susan Sorensen Langer, founder of Live.Give.Save., will go on to be an automatic semi-finalist at Minnesota Cup, the nation's largest startup business competition. Live.Give. Save. is located in Red Wing and is a member of Red Wing Ignite.

The Ignite Cup is a way to encourage southern Minnesota entrepreneurs to take the next step. It is a collaboration of community builders, including Red Wing Ignite, Mayo Clinic Business Accelerator, Minnesota Department of Employment and Economic Development and Southern Minnesota Initiative Foundation.

"The Ignite Cup is a wonderful example of how Southern Minnesota communities work together. There is a lot of talent within our communities. The Ignite Cup exists to highlight these entrepreneurs," said Neela Mollgaard, executive director at Red Wing Ignite and an organizer of the Ignite Cup.

Live.Give.Save. calls itself the "FitBit® of personal finance." Its mobile-first technology enables people to spend wisely, save for a secure future and help others in need without changing behavior. Live.Give.Save seeks to address the problem that 62 percent of Americans don't have an emergency savings for $1,000 hospital visit or $500 car repair and the 50 percent of Americans not saving for retirement.

"Winning the Ignite Cup, earning a spot as a semi-finalist at the prized MN Cup, blew a big burst of wind in our sails," said Langer, founder of Live.Give.Save. "The exposure alone is immense. Much like Shark Tank, just being a presenter (at MN Cup) offers tremendous opportunity to connect with much-needed resources. Being part of Red Wing Ignite in 2015 was the best business decision I made."

Other businesses participating were Thaddeus Medical Systems, How to Babysit and Rad-Path. All were encouraged to apply for Minnesota Cup. Minnesota Cup awards will be held Oct. 12.

For more information on Red Wing Ignite Cup, contact Mollgaard at or 651-327-2115.