Weather Forecast


Woodruff Sweitzer acquires Confluence

With a recent move and soon a new owner, Confluence Marketing is buzzing.

Tim McKim, president and owner of the local marketing and public relations firm, has signed a purchase agreement with Missouri-based Woodruff Sweitzer. The acquisition date is May 1.

“Eleven years ago, we set up shop in beautiful Red Wing with the belief that a person’s environment and quality of life could inspire better thinking — better ideas. We see our company’s success today as proof that this philosophy was correct,” McKim said in a press release. 

Confluence formed when McKim’s previous agency merged with the former Integreat. Confluence moved last year from downtown to the historic pottery district, which is seeing revitalization and new growth.

“One thing we have always enjoyed about being in a community like Red Wing is the creativity that it fosters,” said Cheri Johnson, Confluence public relations director. “We believe in quality over quantity with the talent that we have in house here.” 

Woodruff Sweitzer has been in business for 23 years.

With the addition of the Red Wing office, the agency has offices in Columbia, Missouri, Kansas City, Missouri, and Calgary, Alberta, Canada, according to its website, www.woodruffsweitzer.

com, which bears the slogan, “Four Cities, Four Offices. United to Deliver Unexpected Ideas Nurtured in Fresh Air.”

“As discussions were had, it became apparent that this was a natural move,” Johnson said. “There is a great synergy to be felt.”

Local growth

Confluence Marketing has experienced growth in digital work for existing clients, the companies said. That and new client work created a need for a “deeper bench strength” of strategists, developers, project management and content marketing, which Woodruff Sweitzer has in place.

In turn, purchasing Confluence brings Woodruff Sweitzer into the Minnesota market.

“We are close enough to the Twin Cities that we can attract some of the larger companies,” Johnson said.

Confluence will take the name Woodruff Sweitzer. McKim will continue to oversee the Red Wing location and will join the Woodruff Sweitzer leadership team as executive vice president.

All current Confluence employees will be retained, the firm said. Officials also anticipate adding employees.

McKim said in a statement Monday that becoming part of Woodruff Sweitzer is a logical next step.

“Like Confluence, it’s a company that has succeeded by valuing its people,” he said. “We’re excited and energized to be chosen to represent this up-and-coming powerhouse brand in the upper Midwest.”