The magic is (almost) goneMovie Magic, 912 Main St, is shutting its doors and liquidating its inventory.
By: Jon Swedien, The Republican Eagle
Movie Magic, 912 Main St, is shutting its doors and liquidating its inventory.
Owner Bob Rehder said the store has lost business recently. He attributes the decrease in rentals to people's ability to buy movies via satellite and over the Internet.
"The whole world of how people obtain movies has changed," Rehder said.
The poor economy had little to do with the store's struggles, he added. Movie rentals are a cheap pleasure for families, even those with budget concerns.
Rehder started the business in 1986 inside Insty Prints, 1005 Main St., a business started by his wife. Rehder said there was an extra 1,000 square feet in the store that needed to be filled.
"As a family we'd been into renting movies," he said, so he decided to fill the empty space with rental movies. In the mid-90s the business moved across the street to its current location.
Rehder said three employees had been with the store for over 10 years.
"And that's the most difficult part about shutting it down," he said.
One of those employees is the longtime manager, Sherry Drysdale-Schruth. She said the store's closure also has been tough for its longtime customers. Some were even kind enough to drop notes in the moviw drop box.
"We just want to thank all the customers who have been loyal," Drysdale-Schruth said.
The store is selling off its inventory and will be doing so through Sunday.