Corner Drug buys Thrifty’s filesRed Wing’s Thrifty White Drug will close Thursday. But if the pharmacy’s customers decide to switch to Red Wing’s Corner Drug,
Red Wing’s Thrifty White Drug will close Thursday.
But if the pharmacy’s customers decide to switch to Red Wing’s Corner Drug, they will find the pharmacist there already knows all the details of their prescriptions.
Marc Wank, a marketing consultant with Corner Drug, said his business bought Thrifty White’s customer information in a process called a “file buy.”
Wank said Corner Drug can now upload Thrifty White’s customer information electronically.
Thrifty White customers don’t have to switch to Corner Drug.
The idea behind the file buy, however, is the sharing of information would make a switch from Thrifty White to Corner Drug more convenient.
Wank said letters explaining the file buy have been sent out to all
of Thrifty White’s customers.
Wank said the head of Thrifty White called Corner Drug to give them first option at buying the customer information.
“We sort of look at business the same way,” Wank said.