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Gabe and Jill Reid are the new owners of Freier's Comfort by Design in Ellsworth, with other locations in Hudson, Wis., and Lake City. In the local showroom last week were the Reids with their children, from left, Nathan, 5, Scott, 11, Andrew, 12, Monica, 7, and Isabella, 2.

Ellsworth couple purchases Freier's

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Gabe Reid has had ownership in mind ever since he started working at Freier's Electric and Heating in 2000.

For the last eight years, Reid has been involved in management of the business based in Ellsworth's east end, with other locations in Hudson, Wis., and Lake City. Last month, it became official: he and wife Jill took over as owners of the operation from Scott and Betty Freier.


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Bill Kirk
Bill Kirk has been editor at the Pierce County Herald in Ellsworth, Wisconsin, since 1988. He holds a bachelors degree in journalism from the University of Wisconsin-Eau Claire. He previously worked in the media distribution department at the University of Minnesota's Minneapolis campus and is past editor of The Tri-County News in Osseo, Wisconsin.
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