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Josephson's receives a Deluxe helping hand

Tom Withers and customers will be featured in Deluxe Corporation marketing material. Photo by Denise Withers1 / 2
Josephson's received new packaging from the Deluxe Corporation. Photo by Denise Withers.2 / 2

Josephson's Clothing Store received a perfectly packaged promotion last week, via the Deluxe Corporation.

Two days after the Small Business Revolution contest revealed Red Wing finished in a close second-place to Bristol Borough, Pa., Tom Withers was contacted by the Deluxe Corporation for a small revolution of his own, he said.

"During the original taping for the Small Business Revolution, they remembered that I was finishing up with a customer using a plain brown paper bag," Withers said.

The company offered Withers branding support through its "Bags and Bows" program.

"They would set up a logo plate for me at no cost, just the cost of the bags or boxes if I wanted to reorder any materials," Withers said.

A film crew arrived April 17, in the thick of one of Withers' busiest seasons — prom.

"It was a little chaotic, but it all worked out," he said.

Deluxe provided shopping bags, garment boxes, tissue paper, ribbons and stickers — all embossed with Withers' store logo. The packaging materials were handmade in Atlanta, Withers said. The packaging's production was also part of the filming process.

"It's a very unique emblem," Withers said.

A few of the packaging includes the moniker of "Minnesota's oldest men's clothing store," highlighting the store's 139-year history.

"I am very proud and honored," Withers said. "This is an affordable upgrade to the store that is getting positive reactions from the customers."

Withers, staff and a handful of customers will appear in Deluxe marketing materials and commercials in a nationwide campaign.